Northwestern Mutual Life Insurance and Financial Services have been in business for close to 160 years. It’s a stable insurance company that recently purchased LearnVest for close to $250 million. LearnVest has technology Northwestern Mutual needs to prospect, service, and acquire more young clients. Northwestern Chairman John Schlifske indicated there is still a gap between what consumers really want and what financial companies provide. Northwestern Mutual will try to fill the gap by delivering financial securities in a different way. Most established insurance companies do not have a strong young professional client base one of LearnVest’s strengths. Young professionals are looking for a modern way to budget their finances. Northwestern Mutual acquired LearnVest because their financial education will complement Northwestern Mutual’s existing services. LearnVest has close to 1.5 million users and their basic resources are free with an option to purchase a financial planner for $299. The planner is unique because it provides personal advice regarding budgets, investing, spending, and much more.
Northwestern Mutual’s recent purchase of LearnVest has raised culture clash questions. The purchase to increase technology capabilities makes sense but LearnVest is unique because it provides unbiased planning services. This is the reason why they acquired 1.5 million users. The unbiased service can easily change to Northwestern Mutual taking over and selling life insurance, disability insurance, and a variety of investment products that existing LearnVest users will likely be turned off by initially. Also, the acquisition of LearnVest may have been too expensive because the number of users that pay for LearnVest’s premium financial planning service is low. There are also questions regarding the total number of financial planners LearnVest actually has because the numbers keep changing.
Even with the concerns LearnVest is special because of its younger client base. They struggle with debt, budgeting, and setting up 401(k) accounts. Most stable insurance and investment companies do not have young clients mainly because they focus on middle to older aged adults. (The ones with the most money) LearnVest will become a subsidiary of Northwestern Mutual with the founder Alexa von Tobel CEO and chairman of LearnVest board. Northwestern Mutual will work with LearnVest to establish a stronger relationship with their clients from start to finish addressing all of the equations and stages of their financial lives. Users that sign up for a free account to LearnVest will have the ability to analyze personal goals such as the total amount of time expected to pay an existing credit card debt and my budget setup tab to calculate what’s left over after inputting fixed costs and flex spending. The must read tab has well written articles on how to save money and common traps that reduces a person’s wealth. LearnVest is an alternative to Mint where both provide money management tools anyone can use for personalized financial planning needs. To learn more click on the link provided. www.LearnVest.com